Rough Kansei Mining Model for Market-Oriented Product Design

Joint Authors

Aydoğan, E. K.
Akgül, Esra
Özmen, Mihrimah
Sinanoğlu, Cem

Source

Mathematical Problems in Engineering

Issue

Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-11, 11 p.

Publisher

Hindawi Publishing Corporation

Publication Date

2020-05-12

Country of Publication

Egypt

No. of Pages

11

Main Subjects

Civil Engineering

Abstract EN

Companies need to develop new products towards customer's satisfaction in order to survive in the boom and bust cycle in todays’ economy.

The capturing of customer satisfaction depends on customer needs, and generally, understanding emotions has a challenge for designers.

Kansei engineering is a type of methodology to help customers and designers analyze needs and emotion for the new product development.

Producing new product design with Kansei data increases customer satisfaction and helps to reach market goals.

In this study, a market-oriented baby cradle design methodology is proposed, and we obtain the new product strategies with association rule extraction by using rough set theory.

To obtain efficient rules, beforehand we selected sales knowledge-related Kansei words with our proposed approach: cost-based and multiclass decision-theoretic rough set (DTRS) attribute reduction.

The new product design strategies which are obtained with proposed design methodology are consistent with customer expectations (mood space) and expert opinions (design team).

American Psychological Association (APA)

Akgül, Esra& Özmen, Mihrimah& Sinanoğlu, Cem& Aydoğan, E. K.. 2020. Rough Kansei Mining Model for Market-Oriented Product Design. Mathematical Problems in Engineering،Vol. 2020, no. 2020, pp.1-11.
https://search.emarefa.net/detail/BIM-1196629

Modern Language Association (MLA)

Akgül, Esra…[et al.]. Rough Kansei Mining Model for Market-Oriented Product Design. Mathematical Problems in Engineering No. 2020 (2020), pp.1-11.
https://search.emarefa.net/detail/BIM-1196629

American Medical Association (AMA)

Akgül, Esra& Özmen, Mihrimah& Sinanoğlu, Cem& Aydoğan, E. K.. Rough Kansei Mining Model for Market-Oriented Product Design. Mathematical Problems in Engineering. 2020. Vol. 2020, no. 2020, pp.1-11.
https://search.emarefa.net/detail/BIM-1196629

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references

Record ID

BIM-1196629