Rough Kansei Mining Model for Market-Oriented Product Design
Joint Authors
Aydoğan, E. K.
Akgül, Esra
Özmen, Mihrimah
Sinanoğlu, Cem
Source
Mathematical Problems in Engineering
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-11, 11 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-05-12
Country of Publication
Egypt
No. of Pages
11
Main Subjects
Abstract EN
Companies need to develop new products towards customer's satisfaction in order to survive in the boom and bust cycle in todays’ economy.
The capturing of customer satisfaction depends on customer needs, and generally, understanding emotions has a challenge for designers.
Kansei engineering is a type of methodology to help customers and designers analyze needs and emotion for the new product development.
Producing new product design with Kansei data increases customer satisfaction and helps to reach market goals.
In this study, a market-oriented baby cradle design methodology is proposed, and we obtain the new product strategies with association rule extraction by using rough set theory.
To obtain efficient rules, beforehand we selected sales knowledge-related Kansei words with our proposed approach: cost-based and multiclass decision-theoretic rough set (DTRS) attribute reduction.
The new product design strategies which are obtained with proposed design methodology are consistent with customer expectations (mood space) and expert opinions (design team).
American Psychological Association (APA)
Akgül, Esra& Özmen, Mihrimah& Sinanoğlu, Cem& Aydoğan, E. K.. 2020. Rough Kansei Mining Model for Market-Oriented Product Design. Mathematical Problems in Engineering،Vol. 2020, no. 2020, pp.1-11.
https://search.emarefa.net/detail/BIM-1196629
Modern Language Association (MLA)
Akgül, Esra…[et al.]. Rough Kansei Mining Model for Market-Oriented Product Design. Mathematical Problems in Engineering No. 2020 (2020), pp.1-11.
https://search.emarefa.net/detail/BIM-1196629
American Medical Association (AMA)
Akgül, Esra& Özmen, Mihrimah& Sinanoğlu, Cem& Aydoğan, E. K.. Rough Kansei Mining Model for Market-Oriented Product Design. Mathematical Problems in Engineering. 2020. Vol. 2020, no. 2020, pp.1-11.
https://search.emarefa.net/detail/BIM-1196629
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1196629