Pricing and Coordination Strategy in a Green Supply Chain with a Risk-Averse Retailer
Joint Authors
Wang, Liyan
Ye, Minghai
Ma, Shanshan
Sha, Yipeng
Source
Mathematical Problems in Engineering
Issue
Vol. 2019, Issue 2019 (31 Dec. 2019), pp.1-12, 12 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2019-12-21
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Abstract EN
This paper addresses the pricing and coordination strategy in a green supply chain in which a manufacturer produces a green product and sells it to a risk-averse retailer.
The product’s demand is a random variable influenced by the green level and the retail price.
The problem is modeled in three different structures, a centralized and two decentralized models, in which the upstream manufacturer and the downstream retailer act as the channel leader, respectively.
This paper presents the optimal decisions for all supply chain members, analyzes the effects of green degree and risk-averse coefficient on the supply chain members’ decision-making and their profits, and performs the numerical analysis.
The results show that the green degree and the whole supply chain’s expected profits are highest in the centralized scenario, followed by the retailer-led scenario, and lowest under the manufacturer-led scenario; the green degree and the manufacturer’s expected profit increase with the risk-averse coefficient, no matter who dominates the channel; however, the risk-averse coefficient’s effects on the retailer’s expected utility and the retail price depends on who dominates the channel and on the greening investment parameter.
American Psychological Association (APA)
Wang, Liyan& Ye, Minghai& Ma, Shanshan& Sha, Yipeng. 2019. Pricing and Coordination Strategy in a Green Supply Chain with a Risk-Averse Retailer. Mathematical Problems in Engineering،Vol. 2019, no. 2019, pp.1-12.
https://search.emarefa.net/detail/BIM-1197021
Modern Language Association (MLA)
Wang, Liyan…[et al.]. Pricing and Coordination Strategy in a Green Supply Chain with a Risk-Averse Retailer. Mathematical Problems in Engineering No. 2019 (2019), pp.1-12.
https://search.emarefa.net/detail/BIM-1197021
American Medical Association (AMA)
Wang, Liyan& Ye, Minghai& Ma, Shanshan& Sha, Yipeng. Pricing and Coordination Strategy in a Green Supply Chain with a Risk-Averse Retailer. Mathematical Problems in Engineering. 2019. Vol. 2019, no. 2019, pp.1-12.
https://search.emarefa.net/detail/BIM-1197021
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1197021