Strategic Customer Behavior and Pricing Strategy Based on the Horizontal Differentiation of Products
Joint Authors
Jiang, Yue
Ji, Guojun
Zhao, Yang
Dai, Xiaopei
Source
Mathematical Problems in Engineering
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-13, 13 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-01-18
Country of Publication
Egypt
No. of Pages
13
Main Subjects
Abstract EN
Manufacturers produce products with horizontal differences to meet different needs of customers.
This paper compares the influence of three different sales channels on strategic customers’ choice and the pricing strategy of products with horizontal differentiation.
The results show that the strategic customers whose willingness to pay (WTP) is close to 1 will buy high-performance products and whose WTP is close to 0 will not purchase any kind of products in the two dual-channel models.
If the manufacturers adopt dual channel to sell products with horizontal differences, the retailers agree that the manufacturers sell high-performance products in the traditional channel and sell low-performance products in the electronic channel.
In dual-channel supply chain model I, the higher the satisfaction of high-performance products and the lower the satisfaction of low-performance products, the more conducive to the retailers.
American Psychological Association (APA)
Zhao, Yang& Ji, Guojun& Jiang, Yue& Dai, Xiaopei. 2020. Strategic Customer Behavior and Pricing Strategy Based on the Horizontal Differentiation of Products. Mathematical Problems in Engineering،Vol. 2020, no. 2020, pp.1-13.
https://search.emarefa.net/detail/BIM-1202269
Modern Language Association (MLA)
Zhao, Yang…[et al.]. Strategic Customer Behavior and Pricing Strategy Based on the Horizontal Differentiation of Products. Mathematical Problems in Engineering No. 2020 (2020), pp.1-13.
https://search.emarefa.net/detail/BIM-1202269
American Medical Association (AMA)
Zhao, Yang& Ji, Guojun& Jiang, Yue& Dai, Xiaopei. Strategic Customer Behavior and Pricing Strategy Based on the Horizontal Differentiation of Products. Mathematical Problems in Engineering. 2020. Vol. 2020, no. 2020, pp.1-13.
https://search.emarefa.net/detail/BIM-1202269
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1202269