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Interactions of Bargaining Power and Introduction of Online Channel in Two Competing Supply Chains
Joint Authors
Source
Mathematical Problems in Engineering
Issue
Vol. 2018, Issue 2018 (31 Dec. 2018), pp.1-18, 18 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2018-01-24
Country of Publication
Egypt
No. of Pages
18
Main Subjects
Abstract EN
This paper studies the effect of dual-channel format on supply chain’s competition ability and the effect of different bargaining powers on the competition between two supply chains and the optimal pricing decisions of all supply chain members when one supply chain introduces an online retailing channel.
We develop four game models and obtain the optimal pricing decisions in closed form of these models and give some sensitivity analysis through numerical approach.
Some new managerial insights are obtained as follows: Regardless of the two supply chain members’ bargaining forms, the optimal price, the maximal demand, and the maximal profit decrease as the self-price sensitivity decreases.
The industry holds advantage in getting higher profit when the supply chain without online retailing channel is led by the retailer.
In addition, we find that a manufacturer as a leader of its supply chain can get more profit when the competing supply chain’s leader is the manufacturer than when the competing supply chain’s leader is the retailer.
American Psychological Association (APA)
Wei, Jie& Shao, Tong& Zhao, Jing. 2018. Interactions of Bargaining Power and Introduction of Online Channel in Two Competing Supply Chains. Mathematical Problems in Engineering،Vol. 2018, no. 2018, pp.1-18.
https://search.emarefa.net/detail/BIM-1209075
Modern Language Association (MLA)
Wei, Jie…[et al.]. Interactions of Bargaining Power and Introduction of Online Channel in Two Competing Supply Chains. Mathematical Problems in Engineering No. 2018 (2018), pp.1-18.
https://search.emarefa.net/detail/BIM-1209075
American Medical Association (AMA)
Wei, Jie& Shao, Tong& Zhao, Jing. Interactions of Bargaining Power and Introduction of Online Channel in Two Competing Supply Chains. Mathematical Problems in Engineering. 2018. Vol. 2018, no. 2018, pp.1-18.
https://search.emarefa.net/detail/BIM-1209075
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1209075