Research on Channel Model and Price Dispersion of E-Commerce Market Based on Blockchain Technology

Abstract EN

In order to accurately predict the channels and prices of the e-commerce market, and thereby control the cost of the e-commerce market, this paper studies the channel model and price dispersion of the e-commerce market from the perspective of suppliers.

First, this paper establishes a model to analyze the price dispersion structure under different proportions of informed consumers and theoretically analyzes the objective reasons for continued price dispersion in the e-commerce market where search costs have fallen sharply.

Then, this article combines theoretical models with empirical research to study the price and price differences between the two types of retailers.

The results show that as consumers’ interest in retailers changes, prices will also change, and the degree of price dispersion in the e-commerce market has not yet converged.

This research result has a good predictive effect on the pricing and market estimation of the e-commerce market and can control the cost of e-commerce operation and improve the competitiveness of the e-commerce market.