A Customer-Centric Trust Evaluation Model for Personalized Service Selection
Joint Authors
Li, Deyu
Zhang, Junwei
Fan, Xiaoqin
Source
Issue
Vol. 2018, Issue 2018 (31 Dec. 2018), pp.1-13, 13 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2018-04-01
Country of Publication
Egypt
No. of Pages
13
Main Subjects
Abstract EN
Trust is a very important criterion when service customers select desired Web services from a cluster of Web services with the same function.
Most existing trust models cannot effectively implement personalized service selection with regard to consumer preferences and expectations.
This paper designs a novel trust management method based on peer-to-peer network and presents a customer-centric trust evaluation model for personalized service selection.
The trust evaluation model firstly maintains consumer-to-consumer trust values that are calculated according to preference similarity between customers, secondly gathers ratings on services submitted by other consumers, then synthesizes customer-to-customer trust and these ratings to generate personalized consumer-to-service trust, and finally selects the desired services according to the expected trust levels presented by customers.
This paper conducts some experiments to demonstrate the details of service selection.
Experimental results show that this model has good applicability to implement personalized service selection.
The proposed model well simulates the reality.
American Psychological Association (APA)
Zhang, Junwei& Li, Deyu& Fan, Xiaoqin. 2018. A Customer-Centric Trust Evaluation Model for Personalized Service Selection. Scientific Programming،Vol. 2018, no. 2018, pp.1-13.
https://search.emarefa.net/detail/BIM-1214702
Modern Language Association (MLA)
Zhang, Junwei…[et al.]. A Customer-Centric Trust Evaluation Model for Personalized Service Selection. Scientific Programming No. 2018 (2018), pp.1-13.
https://search.emarefa.net/detail/BIM-1214702
American Medical Association (AMA)
Zhang, Junwei& Li, Deyu& Fan, Xiaoqin. A Customer-Centric Trust Evaluation Model for Personalized Service Selection. Scientific Programming. 2018. Vol. 2018, no. 2018, pp.1-13.
https://search.emarefa.net/detail/BIM-1214702
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1214702