الابتكار استراتيجية التميز و التنافس في السوق

Abstract EN

The global nowadays is marked by important and new transformations.

After depending upon traditional elements of production, the global turns to dependence upon modern strategy of production.

Accordingly, technology has emerged as an influential factor in the production process—a matter that leads to deepen the gap between First World Countries and the Third World Countries.

As a result, competition has shifted from an industrial one to a competition of knowledge and information produced by innovations—a matter that leads to put the institutions in front of the challenges of competitions and excellence.

Thus, innovation or excellence is considered one of the criteria by which the degree of innovative institutions is measured.

Excellence, in fact, is among the strategies that must be adopted to face completion in the business environment to strengthen its competitive position.

This is the pivot that the following paper examines.