The use of social media networks by Saudi women and its impact on enhancing their general knowledge : a case study

Abstract EN

The aim of this study is to understand the use of Social Media and its impact on enhancing Saudi women's general knowledge.

This study was applied to female employees at Al-Imam Muhammad bin Saud Islamic University.

The sample of the study was on 244 employees.

In order to achieve the objectives of the study, the survey method and the questionnaire was used as a tool for collecting study data.

It resulted in with a series of outcome, the most prominent of which is that that most of the study samples uses social networks by 94% and that most used network is WhatsApp, which amounted to 67%.

It was found that a large percentage of the study sample (55%) believes that social networks have a high impact on the individual’s general knowledge.

The study recommended that there is a need to encourage members of society to use all developed Social Media Networks because each of them has benefits and different characteristics from one another, and not to focus on one type only, whether because it is easy to use or for some other reason.

The other aim is to educate society about the importance of social networking and its role in educating society and the need to use them positively and to focus on effective, useful and reliable accounts in order to get the most benefit from them