دور الإدارة الاستراتيجية في تحقيق الميزة التنافسية في المؤسسات الصغيرة و المتوسطة : دراسة حالة مدبغة الهضاب العليا بالجلفة

Abstract EN

This research aims to study the role of strategic management in achieving competitive advantage in small and medium enterprises, where we dealt with concepts and processes that deal with aspects of strategic management, and the competitive advantage by, identifying their types, and the general basis for their measurement.

As a model for the study, by using a questionnaire directed to the employees, where the data was processed by using the spss program and relying on descriptive statistical methods.

Where the study reached the following results: There is a statistically significant effect at the level of significance (0.05≥ α) for strategic analysis on competitive advantage, an effect of the two dimensions of strategic direction , strategic choice and its evaluation on competitive advantage, there is a statistically significant effect at the level of significance (0.05 ≥ α) between the strategic management processes and the competitive advantage.