النموذج الاستراتيجي للتجارة الإلكترونية في الجزائر : تحليل وفق نموذج "سوات"

Abstract EN

The ITC technology has allowed digital transformation in the walks of life, and its impact was evident on the economic and commercial side.

The world has witnessed since the late nineties an increasing interest in e-commerce and its various tools in relation to e-marketing, e-money, and mcommerce.

Most Arab countries have been late, including Algeria, for keeping pace with the rapid development of e-commerce in the world.

This paper proposes an analysis-based approach and conducting the evaluation as a dialectical process, with the aim of facilitating the analysis and evaluation of Algeria e-commerce strategy and building a strategic model by analyzing the proposed model in four components related to the elements of “SWAT” model.

Conclusion indicates the fragility in knowledge and software aspect and weakness of the physical infrastructure.

Recommendations were proposed to build an efficient strategic model to achieve goals and ensure efficiency of the e-commerce model in Algeria.