The impact of cultural environment on banking marketing strategies in Algeria

Other Title(s)

أثر البيئة الثقافية على استراتيجيات التسويق المصرفي في الجزائر

Joint Authors

Yahyawi, Sulaymah
Kanji, al-Hajj Shaykh

Source

Les Aggregates des Connaissances

Issue

Vol. 7, Issue 1 (Bis) (30 Apr. 2021), pp.117-134, 18 p.

Publisher

Ali Kafi University Center the Institute of Economic Business and Management Sciences

Publication Date

2021-12-31

Country of Publication

Algeria

No. of Pages

18

Main Subjects

Banking and Financial Sciences

Topics

Abstract EN

This paper highlights exploring the extent to which banks operating in Algeria are aware of their cultural environment, and how this environment influences the formulation of marketing strategy of them.

Attain this aim, , the Hofstede model for cultural dimensions and components of banking marketing strategies was adopted in order to design research instrument which is a questionnaire including two sections or axes.

The questionnaires were administered and delivered among a sample of 299 bank agencies out of 1328 representing the size population of all banks and branches operating in Algeria.

This study concludes that the banks operating in Algeria do not a detailed portrait of its cultural environment; besides, there is a different correlation between the dimensions of the cultural environment and the formulation of marketing strategies of banks with a progressive influence.

Further, the other correlation is the opposite of the different dimensions of the cultural environment on formulating this strategy.

American Psychological Association (APA)

Kanji, al-Hajj Shaykh& Yahyawi, Sulaymah. 2021. The impact of cultural environment on banking marketing strategies in Algeria. Les Aggregates des Connaissances،Vol. 7, no. 1 (Bis), pp.117-134.
https://search.emarefa.net/detail/BIM-1225355

Modern Language Association (MLA)

Kanji, al-Hajj Shaykh& Yahyawi, Sulaymah. The impact of cultural environment on banking marketing strategies in Algeria. Les Aggregates des Connaissances Vol. 7, no. 1 (Bis) (Apr. 2021), pp.117-134.
https://search.emarefa.net/detail/BIM-1225355

American Medical Association (AMA)

Kanji, al-Hajj Shaykh& Yahyawi, Sulaymah. The impact of cultural environment on banking marketing strategies in Algeria. Les Aggregates des Connaissances. 2021. Vol. 7, no. 1 (Bis), pp.117-134.
https://search.emarefa.net/detail/BIM-1225355

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 133-134

Record ID

BIM-1225355