The effect of brand innovativeness on product attractiveness : an empirical study on customers of luxury brands in Mansoura sporting clubs
Joint Authors
al-Situhi, Ahmad Muhammad
Id, Ahmad Yahya Husayn
Abd al-Aziz, Muna Samir Sadiq
Source
Egyptian Journal for Commercial Studies
Issue
Vol. 43, Issue 3 (30 Sep. 2019), pp.34-64, 31 p.
Publisher
Mansoura University Faculty of Commerce
Publication Date
2019-09-30
Country of Publication
Egypt
No. of Pages
31
Main Subjects
American Psychological Association (APA)
Id, Ahmad Yahya Husayn& al-Situhi, Ahmad Muhammad& Abd al-Aziz, Muna Samir Sadiq. 2019. The effect of brand innovativeness on product attractiveness : an empirical study on customers of luxury brands in Mansoura sporting clubs. Egyptian Journal for Commercial Studies،Vol. 43, no. 3, pp.34-64.
https://search.emarefa.net/detail/BIM-1228846
Modern Language Association (MLA)
Id, Ahmad Yahya Husayn…[et al.]. The effect of brand innovativeness on product attractiveness : an empirical study on customers of luxury brands in Mansoura sporting clubs. Egyptian Journal for Commercial Studies Vol. 43, no. 3 (2019), pp.34-64.
https://search.emarefa.net/detail/BIM-1228846
American Medical Association (AMA)
Id, Ahmad Yahya Husayn& al-Situhi, Ahmad Muhammad& Abd al-Aziz, Muna Samir Sadiq. The effect of brand innovativeness on product attractiveness : an empirical study on customers of luxury brands in Mansoura sporting clubs. Egyptian Journal for Commercial Studies. 2019. Vol. 43, no. 3, pp.34-64.
https://search.emarefa.net/detail/BIM-1228846
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1228846
