إشكالية ترجمة الشعارات الاشهارية متعددة الألسن بالجزائر

Abstract EN

Advertisement discourse constitutes one of the modes of communication through which we promote our commercial products through various supports and audio-visual supports or even written media, in order to win over the receiver and persuade them to choose the product through the use of various mechanisms and means, whether linguistic or non-linguistic, is focused primarily within a diversity of cultures, dialects, and languages in the Algerian society.

advertisement translation is one of those means that the Algerian commercial companies employ from their profits, by employing different texts (Arabic, French and Tamazight … etc), such requires the help of professional translators, in order to realize an adequate communication with consumers.

from this perspective, the present research paper attempts to shed light on the translation of multi-lingual advertisement slogans in Algeria by answering the following question: -what mechanisms does the translator use to translate advertisement slogans? -how does advertisement translation contribute in the achievement of the communication process?.