المهارات الريادية للموارد البشرية و اسهامها في تسويقهم

Abstract EN

This research has attempted to identify the importance of the role that entrepreneurial skills play in human resources in their marketing within the labor market, as entrepreneurial skills represent the main source for generating creativity and innovation for business organizations, and help them to excel and excel within the sector in which they operate, as the research problem indicates the neglect of the role that it plays Entrepreneurial skills in marketing human resources and enhancing their value in the labor market, and therefore the importance of research is highlighted in enhancing knowledge related to this field, and to achieve the goals of the research, the descriptive approach has been adopted for its compatibility with its orientations.

As the researcher relied on the questionnaire as a main tool for collecting his data, which was prepared based on the ideas of a number of researchers after it was adapted to suit the Iraqi environment, and it was distributed on a sample of its lists (83) from workers in the Middle East Investment Bank, and after processing the data a number of The results confirmed the positive relationship between the variables discussed, whether in terms of correlation or influence, and accordingly the main and sub-research hypotheses were accepted, and therefore the researcher recommended the need to develop and invest the entrepreneurial skills of human resources working within the researched organization, to enhance their market value and then maintain the Own market cap.