دور الابداع التكنولوجي في تطوير الأداء التسويقي للوكالات المصرفية : دراسة عينة من الوكالات المصرفية الأجنبية النشطة بولاية الشلف

Abstract EN

This study aims to identify the role of technological innovation in developing of the marketing performance of foreign banking agencies working in Chlef, we collected information by distributing a questionnaire to a sample of these agencies employees )BNP Bank, Society General Bank, Natexis Bank), where the sample size was 39 items, and we used Likert's five-point scale for measurement, and we got a stability rate of 0.

883, after using the statistical analysis methods necessary for the data collected via the statistical program SPSSV.

24.

We have found that there is a very strong and positive correlation between technological innovation and the marketing performance of banking services, there is also a statistically significant impact at level of significance (α =0.

05) of technological innovation on the marketing performance of banking services, there is also Positive and strong a relationship between technological innovation and all dimensions of the marketing performance of these banking agencies and has a statistically significant impact at the level of significance (α≤0.

05).