A sample study of costumers in fashion retail stores : impact of visual and auditory marketing on buying decision

Abstract EN

Sensory marketing is a technique using to appeal consumers over a variety of tactics to effect at senses and thus customer's behavior and emotions.

In this paper, we will try to address most of the theoretic conceptions allied to sensory marketing Focusing on visual and audio marketing.

One of the most essential findings, we have achieved through the applied study there is a positive impact of sight and hearing on buying decision.

Le marketing sensoriel est une technique qui permet d'attirer les consommateurs sur une variété de tactiques pour affecter les sens et donc le comportement et les émotions du client.