العوامل المؤثرة على تبني البنوك الالكترونية : دراسة كمية لعينة من زبائن البنوك الجزائرية

Abstract EN

Although previous studies have confirmed the importance for e-banking services for both banks and customers, the level of such services' adoption in Algeria is still low.

This study aims to identify factors that affect e-banking adoption by Algerian bank customers.

In this aim, a theoretical model including Perceived ease of use, Perceived usefulness, and facilitating conditions has been investigated.

In order to test the hypotheses, a survey has been conducted on 360 Algerian banks customers and the data was analyzed using multiple linear regression analysis.

Findings confirmed that e-banking adoption in Algeria is influenced by the perceived usefulness, and the facilitating conditions.