دراسة استطلاعية لمدى ممارسة مؤسسة كوندور-برج بوعريريج- للتعلم التنظيمي الخارجي لدعم الابتكار في منتجاتها

Abstract EN

This study attempt to test and measure the contribution made by the organizational learning(through its three dimensions: learning from costumers, learning from competitors and learning from suppliers) in product innovation.

The methodology of the study is descriptive and based on a quantitative approach applied to the case study (Electronical and appliances production Company).

Primary data collected mainly by using 100 questionnaires in addition non- directive interviews with director of quality, secondary data where gathered from internal documents, studies and scientific papers.

Findings showed a positive relationship between two dimensions of Organizational learning with product developping, while the first dimension did not confirm any statistical significance with product developping.

The limits of the study exclude the invitation to generalize its results by virtue of its circumstances and the specificity of the situation, This did not, however, preclude the submission of some recommendations that would improve the level of organizational learning and its involvement in creating the conditions to product innovation.