محددات سلوك الشراء الاندفاعي : حالة عينة من المستهلكين العرب

Abstract EN

This research focuses on factors that influence the impulsive buying behavior of Arab consumers by studying the extent of the statistically significant impact of age, gender, marital status, educational level and bank card on the impulsive buying behavior of Arab consumers.

This study will adopt a survey method of research and therefore a set of questionnaires will be administered to the Consumers in the Arab world.

Our hypothesis will be tested using the ACP method and regression analysis.

The study concluded that men are more susceptible to impulsive buying than women, which indicates that there is a statistically significant impact of the the consumer's gender on the cognitive component of impulsive buying.