Modeling specific to marketing structuring : a reflection on its determinants
Joint Authors
Bu Yusuf, Jamilah
Shurfah, Sadiqah
Source
La Revue des Sciences Commerciales
Issue
Vol. 2021, Issue (s) (30 Jun. 2021), pp.42-59, 18 p.
Publisher
Ecole des Hautes Études Commerciales
Publication Date
2021-06-30
Country of Publication
Algeria
No. of Pages
18
Main Subjects
Topics
Abstract EN
Few academic studies have tackled the organizational aspects of marketing.
Thus, this article aims to address this shortcoming of information and present an operating model that offers a comprehensive view of marketing structuring.
It also helps know what relationship can emerge between the structural dimensions of marketing and the contextual characteristics; by drawing on the conceptions of the contingency theory of organizations and examining the various previous research on the subject of marketing structuring.
This work can be seen as a first step of a preparatory study to test our new conceptual model and to investigate it in an empirical way within Algerian companies.
American Psychological Association (APA)
Shurfah, Sadiqah& Bu Yusuf, Jamilah. 2021. Modeling specific to marketing structuring : a reflection on its determinants. La Revue des Sciences Commerciales،Vol. 2021, no. (s), pp.42-59.
https://search.emarefa.net/detail/BIM-1234898
Modern Language Association (MLA)
Shurfah, Sadiqah& Bu Yusuf, Jamilah. Modeling specific to marketing structuring : a reflection on its determinants. La Revue des Sciences Commerciales No. (Special Issue) (Jun. 2021), pp.42-59.
https://search.emarefa.net/detail/BIM-1234898
American Medical Association (AMA)
Shurfah, Sadiqah& Bu Yusuf, Jamilah. Modeling specific to marketing structuring : a reflection on its determinants. La Revue des Sciences Commerciales. 2021. Vol. 2021, no. (s), pp.42-59.
https://search.emarefa.net/detail/BIM-1234898
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 58-60
Record ID
BIM-1234898