Modeling specific to marketing structuring : a reflection on its determinants

Joint Authors

Bu Yusuf, Jamilah
Shurfah, Sadiqah

Source

La Revue des Sciences Commerciales

Issue

Vol. 2021, Issue (s) (30 Jun. 2021), pp.42-59, 18 p.

Publisher

Ecole des Hautes Études Commerciales

Publication Date

2021-06-30

Country of Publication

Algeria

No. of Pages

18

Main Subjects

Marketing

Topics

Abstract EN

Few academic studies have tackled the organizational aspects of marketing.

Thus, this article aims to address this shortcoming of information and present an operating model that offers a comprehensive view of marketing structuring.

It also helps know what relationship can emerge between the structural dimensions of marketing and the contextual characteristics; by drawing on the conceptions of the contingency theory of organizations and examining the various previous research on the subject of marketing structuring.

This work can be seen as a first step of a preparatory study to test our new conceptual model and to investigate it in an empirical way within Algerian companies.

American Psychological Association (APA)

Shurfah, Sadiqah& Bu Yusuf, Jamilah. 2021. Modeling specific to marketing structuring : a reflection on its determinants. La Revue des Sciences Commerciales،Vol. 2021, no. (s), pp.42-59.
https://search.emarefa.net/detail/BIM-1234898

Modern Language Association (MLA)

Shurfah, Sadiqah& Bu Yusuf, Jamilah. Modeling specific to marketing structuring : a reflection on its determinants. La Revue des Sciences Commerciales No. (Special Issue) (Jun. 2021), pp.42-59.
https://search.emarefa.net/detail/BIM-1234898

American Medical Association (AMA)

Shurfah, Sadiqah& Bu Yusuf, Jamilah. Modeling specific to marketing structuring : a reflection on its determinants. La Revue des Sciences Commerciales. 2021. Vol. 2021, no. (s), pp.42-59.
https://search.emarefa.net/detail/BIM-1234898

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 58-60

Record ID

BIM-1234898