أثر تبني المزيج التسويقي على جودة الخدمة : دراسة حالة مؤسسة اتصالات الجزائر للهاتف النقال موبيليس

Abstract EN

The study aims to find out the extent of the impact of the marketing mix on the quality of services in mobilis,this effect has been studied through the marketing mix dimensions (product, pricing, promotion, distribution, expanded marketing mix)as an indépendantvariable service quality as a dependent variable,the researchersrelied on a questionnaire to collect data, with 235 questionnaires distributed to mobilis customer’s.

The study found that the éléments of the marketing mix had an effect on service quality, The study also recommended the necessity of adopting modern concepts of marketing in the organizationthrough increasing attention to the éléments of the marketing mixand to consolidate the concept of quality in its services to increase the satisfaction of itscustomers.