The adoption of social media by small and medium enterprises in Jordan : a descriptive study
Joint Authors
al-Zughul, Basil
al-Amad, Alya
al-Tamimi, Dana
al-Hindi, Hayah
Source
Journal of Ahmed Bin Mohammed Military College for Administrative Sciences and law
Issue
Vol. 1, Issue 2 (31 Jul. 2015), pp.138-156, 19 p.
Publisher
Ahmed Bin Mohamed Military College
Publication Date
2015-07-31
Country of Publication
Qatar
No. of Pages
19
Main Subjects
Business Administration
Information Technology and Computer Science
Abstract EN
As social media rose through the past 10 years, it has prospered to be a main communicating method.
Therefore this study aims to explore the use of social media applications (i.e.
Facebook, Twitter, YouTube, LinkedIn, and Skype) by Small and Medium Enterprises (SMEs) in Jordan.
A survey of 148 SMEs in Amman, Jordan was conducted to achieve the study objectives.
The study found that SMEs mostly used application was Facebook (by more than half of the SMEs), and the least used one was LinkedIn (by more than fifth of the SMEs).
Also, approximately third of the SMEs used YouTube, Skype, and Twitter.
Of those, more than one third used these applications daily.
The study also found that gaining popularity, enjoyment and social influence were the main motivations for using all five applications by SMEs.
Moreover, the study found that the applications were mostly used for information, communication, marketing, and improving business reputation.
Furthermore, SMEs considered both fake identities and security issues as the main limitations for using the five applications.
In light of the results, several recommendations were suggested to increase the use of social media by SMEs in Jordan.
American Psychological Association (APA)
al-Zughul, Basil& al-Amad, Alya& al-Tamimi, Dana& al-Hindi, Hayah. 2015. The adoption of social media by small and medium enterprises in Jordan : a descriptive study. Journal of Ahmed Bin Mohammed Military College for Administrative Sciences and law،Vol. 1, no. 2, pp.138-156.
https://search.emarefa.net/detail/BIM-1236214
Modern Language Association (MLA)
al-Zughul, Basil…[et al.]. The adoption of social media by small and medium enterprises in Jordan : a descriptive study. Journal of Ahmed Bin Mohammed Military College for Administrative Sciences and law Vol. 1, no. 2 (Jul. 2015), pp.138-156.
https://search.emarefa.net/detail/BIM-1236214
American Medical Association (AMA)
al-Zughul, Basil& al-Amad, Alya& al-Tamimi, Dana& al-Hindi, Hayah. The adoption of social media by small and medium enterprises in Jordan : a descriptive study. Journal of Ahmed Bin Mohammed Military College for Administrative Sciences and law. 2015. Vol. 1, no. 2, pp.138-156.
https://search.emarefa.net/detail/BIM-1236214
Data Type
Journal Articles
Language
English
Notes
Includes appendix : p. 155-156
Record ID
BIM-1236214