Triple bottom line : evidence from aviation sector
Joint Authors
Gupta, Isha
Mishra, Nandita
Tandon, Deepak
Source
The International Journal of Business Ethics and Governance
Issue
Vol. 3, Issue 1 (31 Jan. 2020), pp.71-80, 10 p.
Publisher
EuroMid Academy of Business and Technology
Publication Date
2020-01-31
Country of Publication
Turkey
No. of Pages
10
Main Subjects
Abstract EN
The COVID-19 has spread with alarming speed bringing the global economy to a stand-still.
As countries have imposed tight restrictions, the aviation industry is severely hit and its revenues sorely plummeted.
The study aims to analyze the impact of Covid-19 on the aviation industry.
Its main purpose is to alleviate the pandemic effect by applying the Triple Bottom Line (TBL) approach.
TBL mainly addresses sustainability and focuses on three dimensions: people, planet, and performance.
The aviation industry can sustain its revenues by adopting disruptive and innovative strategies that can counteract pollution effect (planet scale).
Furthermore, it should urgently integrate artificial intelligence and machine learning in its booking system (people scale) to compensate for ongoing travel cancellations, delay, and headcounts reduction.
To regain customers’ confidence, and boost its performance, the aviation industry should apply innovative plans such as electronic waivers, free cancellation, no-fee itinerary change.
American Psychological Association (APA)
Gupta, Isha& Mishra, Nandita& Tandon, Deepak. 2020. Triple bottom line : evidence from aviation sector. The International Journal of Business Ethics and Governance،Vol. 3, no. 1, pp.71-80.
https://search.emarefa.net/detail/BIM-1236532
Modern Language Association (MLA)
Gupta, Isha…[et al.]. Triple bottom line : evidence from aviation sector. The International Journal of Business Ethics and Governance Vol. 3, no. 1 (2020), pp.71-80.
https://search.emarefa.net/detail/BIM-1236532
American Medical Association (AMA)
Gupta, Isha& Mishra, Nandita& Tandon, Deepak. Triple bottom line : evidence from aviation sector. The International Journal of Business Ethics and Governance. 2020. Vol. 3, no. 1, pp.71-80.
https://search.emarefa.net/detail/BIM-1236532
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 79-80
Record ID
BIM-1236532