قياس الكفاءة التسويقية للحوم الأغنام بالقطاع الخاص بمنطقة الجبل الأخضر في ليبيا

Abstract EN

The study aims to measure the marketing efficiency of sheep meat at the level of the different marketing stages from the breeder to the consumer, and the study relied on the preliminary data collected from the questionnaire prepared for this purpose.

Three methods were chosen to measure the marketing efficiency, which is the method of marketing costs to total marketing costs.

And productivity, and the results of applying this scale indicated that the marketing efficiency amounted to about 69%, 17%, 12%, 42% for each of the three categories and for the total study sample, and by calculating the marketing efficiency using the marketing margins method to the total marketing margins and production costs, it was found that it represented 74%, 85%, 90%, and 83% for the three categories and for the total sample as a whole, and by applying the measure of total marketing costs and production costs to the total value of the marketed commodity, it was found that it constituted about 33%, 39%, 49%, 40% and by applying the measure of marketing efficiency by share The farmer shows that the share of the breeder differs from one category to another and is affected by the marketing costs.

We notice in the third category that the share of the breeder from the consumer dinars is increasing, as it represents 82.86% due to what it enjoys The third category of decrease in production costs per kilogram.