أثر استخدام وسائل التواصل الاجتماعي على خلق قيمة الزبون في القطاع البنكي : دراسة استطلاعية لآراء عينة من زبائن بنك التنمية المحلية

Abstract EN

This study aims to identify the impact of social media on creating the value of BDL Bank customers, and in order to achieve the objectives of the study and test its hypotheses, 80 randomly selected individuals were chosen in the city of Algiers.

The study tool has also been carefully designed and formulated to ensure the suitability of the questionnaire questions for all the variables covered by the subject of the study.

The study concluded with a set of results, the most important of which is the significant impact of the use of Facebook on the value of the customer (product value, service value, personal value and the value of mental standing) in the BDL.