Towards a new form of free merchandising with open source software

Abstract EN

In this paper, one of the most recent phenomena keeping pace with the introduction of the Internet is discussed.

The free market and the free use of software is a new trend that is upsetting the thinking that has been going on for a long time.

Choosing to purchase or download open source software and then restructure its functionalities according to the user's own needs, or to participate only in a virtual embedding, means a new orientation towards economic and social relations different from those known until recently.

Using a conceptual approach, the results of this research suggest that free software creates a new virtual and specific market relationship that broadens the scope of freedom given to users.