التحليل الاستراتيجي كمدخل لتحقيق الميزة التنافسية في المنظمة

Abstract EN

In light of the environmental complexity surrounding the organizations, and the increasing intensity of competition in the labor market, it seems that the survival of the latter depends on its ability to find the necessary methods to achieve a competitive advantage that distinguishes it from other competing organizations in the same field of activity.

This will only be possible by seeking to adopt the latest administrative methods, perhaps the most prominent of which is the strategic analysis that is based on the principle of analyzing the internal and external environment of the organization with the aim of analyzing the strengths and opportunities that it seeks to enhance, as well as the weaknesses and threats that it seeks to eliminate or avoid.