علم النفس كأساس لنجاح إستراتيجيات التسويق

Abstract EN

The aim of this research is to identify the psychological determinants of consumer behavior and employ them in designing successful marketing strategies.

Use the inductive Method to answer the research questions.

A set of results has been reached, the most important of which is that the motives of human behavior represent the primary responsibility for determining behavior, towards him, the research concluded the importance of combining mental persuasion and emotional suggestion for the success of the marketing process and the promotion of consumer buying behavior, the research also found that the psychological mechanisms driving consumer behavior are "flexible" to the extent that they can be employed either morally or unethically, the results demonstrate that ethical marketing works on the long-term level, while unethical marketing is characterized by temporary success because it has been associated with the consumer with a lack of credibility, which he stores as a "negative psychological experience" that effects his future behavior.

The research concluded with a set of recommendations, the most important of which is the recommendation toelaborate scientific research in the field of "consumer behavior" by establishing groups that include psychologists and scientists marketing, also recommendation to maintaining ethical standards.