The effect of e-marketing orientation on e-business strategy : e-trust as a mediator
Other Title(s)
تأثير التوجه بالتسويق الإلكتروني على استراتيجيات الأعمال
Author
Source
Journal of Alexandria University for Administrative Sciences
Issue
Vol. 58, Issue 2 (31 Mar. 2021), pp.193-242, 50 p.
Publisher
Alexandria University Faculty of Commerce
Publication Date
2021-03-31
Country of Publication
Egypt
No. of Pages
50
Main Subjects
Abstract EN
This Study aims to explain the relationship between E-marketing Orientations on E-business Strategy, considering E-trust as a Mediator.
The study is built upon the positivism philosophy and adopts the deduction method to logically infer the quantitative data.
For the sake of this research, the current study follows the quantitative method approach, where a questionnaire is designed to measure the research variables.
The target populations are customer Egypt who are considered as the unit of analysis for this study.
The sample number in this study is 306 using descriptive analyses, normality testing for the research variables and testing the research hypotheses by applying SEM on SPSS and AMOS software programs.
The results are concluded the direct effect of E-marketing orientation dimensions on E-business strategy dimensions excluding E-trust is partially supported.
American Psychological Association (APA)
al-Saghir, Nifin Muhammad. 2021. The effect of e-marketing orientation on e-business strategy : e-trust as a mediator. Journal of Alexandria University for Administrative Sciences،Vol. 58, no. 2, pp.193-242.
https://search.emarefa.net/detail/BIM-1239837
Modern Language Association (MLA)
al-Saghir, Nifin Muhammad. The effect of e-marketing orientation on e-business strategy : e-trust as a mediator. Journal of Alexandria University for Administrative Sciences Vol. 58, no. 2 (Mar. 2021), pp.193-242.
https://search.emarefa.net/detail/BIM-1239837
American Medical Association (AMA)
al-Saghir, Nifin Muhammad. The effect of e-marketing orientation on e-business strategy : e-trust as a mediator. Journal of Alexandria University for Administrative Sciences. 2021. Vol. 58, no. 2, pp.193-242.
https://search.emarefa.net/detail/BIM-1239837
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1239837