اتجاهات الجمهور نحو إعلانات تطبيقات الأندرويد

Abstract EN

 
Mobile devices with Android applications have become widespread in the hands of everyone, through which the individual is exposed to a huge amount of intrusive "viral" ads that appear with each click on those devices, and this study aims to identify the trends of the public towards the ads of Android applications intrusive, in addition to the motives The exposure of the audience to those ads, and the extent to which the audience relies on Android app ads to make a purchase decision.

The researcher used the methodology of media survey in the functional and analytical, and applied the research to a sample of (783) individual, applied to them an electronic survey, the study resulted in the following results:
- Negative tendencies towards mobile app ads, which respondents find it urgent and annoying.

- There were statistically significant differences in the intensity of exposure to the applications of Android applications in terms of the following variables: gender, age, educational level.

- There were statistically significant differences in the public attitudes towards Android applications announcements in terms of the following variables: age, socio-economic level.

- There was a statistically significant correlation between the intensity of exposure to the ads of Android applications and each of the following variables: gender, age.

- A statistically significant correlation was found between public attitudes towards Android application advertising and socio-economic variable.

- A statistically significant correlation was found between the dependence on Android application ads and the public attitudes towards Android application ads