دور الثقافة التنظيمية في تعزيز التوجه الاستراتيجي الاستباقي : دراسة تحليلية لآراء عينة من منتسبي-شركة طريق الأفق للسفر و السياحة في النجف الأشرف

Abstract EN

Through the literature review of strategic management, researchers emphasized the importance of proactive strategic orientation in supporting the capabilities of firm to be the leader in market.

In order to achieve this orientation, organizations have to focus on their human resources because they represent an important element in this orientation.

In this regard, because of the impact of organizational culture on the employee's behavior, this study comes to shed light on the role of organizational culture in achieving the proactive strategic orientation in Tareek Alofuk Company for tourism and travel, in Najaf / Iraq.

Practically, the researcher utilized a questioner for collecting data of study.

The number of questioners distributed on the firm's management staff is ( ) questioner.

The percentage of responsibility is ( %).

Statistic tools were used in the recent study to test hypothesis of research.

The study found that organizational culture represents an essential part in the researched orientation.