مطبوعات العلاقات العامة و أثرها في تعزيز الرسالة الاتصالية : دراسة تطبيقية على (بورصة أسواق محصولات النهود)‎

Abstract EN

This study aimed to find out the effect of public relations publications .in enhancing the communication message An applied study on the (Al-Nuhoud Crops Market).

The researchers used the media survey method, the two observation tools, and the questionnaire to collect information.

And (42) respondents participated in the study, out of (140) the size of the sample studied.

The study showed that the stock exchange relies on public relations publications to deliver its communication message to its internal and external audiences, and that the content of the communication message does not meet the needs of the .stock exchange employees to some extent In addition to the general framework of the problem, the study included three variables: (Public Relations Publications, Communication Message, and Al-Nuhoud Crops Market).

At the end of the study, the researchers came out with several recommendations, the most important of which are.

Giving public relations publications on the Stock Exchange more attention to gain public opinion and improve its mental image with its internal and external audience.

In addition to the necessity of diversity in the production of public relations publications in terms of form and communicative content, to include in addition to the applications (newspapers - magazines - posters ...) in order to meet the needs of the .employees of the Stock Exchange and its clients.