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Public relations in health institutions
Author
al-Tiniji, Iman Salih al-Khayyal
Source
Arab Journal for Media and Communication Research
Issue
Vol. 2021, Issue 32 (31 Mar. 2021), pp.32-48, 17 p.
Publisher
Publication Date
2021-03-31
Country of Publication
Egypt
No. of Pages
17
Main Subjects
Topics
Abstract EN
In this study the role of public relations (PR) and Communication in health sector was highlighted.
The study focuses on the role of PR in health institutions, communication strategies of PR, communication campaigns and media used by PR departments in health institutions.
This was studied through descriptive method using a survey that wasdistributed to a sample from hospitals' clients to explore there view, opinions, and evaluation about the role of PR in health.
Results showed that communication activities in health fields help in raising the health awareness.
It also emphasized the importance of using integrated media to convey the health information and the desired health behaviors.
American Psychological Association (APA)
al-Tiniji, Iman Salih al-Khayyal. 2021. Public relations in health institutions. Arab Journal for Media and Communication Research،Vol. 2021, no. 32, pp.32-48.
https://search.emarefa.net/detail/BIM-1240662
Modern Language Association (MLA)
al-Tiniji, Iman Salih al-Khayyal. Public relations in health institutions. Arab Journal for Media and Communication Research No. 32 (Jan. / Mar. 2021), pp.32-48.
https://search.emarefa.net/detail/BIM-1240662
American Medical Association (AMA)
al-Tiniji, Iman Salih al-Khayyal. Public relations in health institutions. Arab Journal for Media and Communication Research. 2021. Vol. 2021, no. 32, pp.32-48.
https://search.emarefa.net/detail/BIM-1240662
Data Type
Journal Articles
Language
English
Notes
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Record ID
BIM-1240662