دور التسويق الابتكاري في تحقيق الاحتفاظ بالزبون : دراسة استطلاعية في مصرف الشرق الأوسط العراقي للاستثمار

Abstract EN

The importance of research is also highlighted by highlighting the dimensions of innovative marketing and the importance of the research.

And its role in influencing customer retention in the banking sector.

The research aims to shed light on the concept of innovative marketing and its importance and its dimensions, as well as to identify the concept of customer retention and the most important benefits obtained from it.

The research reached a number of results, the most important of which is that there is agreement in the bank sample research on the dimensions of innovative marketing, Service innovation, price innovation, innovation in promotion, innovation in distribution) and they have a significant impact on customer retention, so it is imperative that the Bank's management promote innovative marketing methods as a reason for maintaining customer retention.