اتجاهات الجمهور السعودي نحو دور وسائل الإعلام الجديد في نشر الوعي الصحي لديهم : دراسة ميدانية بالتطبيق على الأزمة الصحية لفيروس كورونا المستجد (كوفيد 19)‎

Abstract EN

Saudi audience attitudes towards new media role in health awareness-raising: a field study on the healthy crisis of covid 19
The study aims to examine the Saudi audience attitudes towards the new media role in health awareness-raising applying to the healthy crisis of Covid 19.

The study has used the cultivation theory and the dependence on media theory.

The survey method and the questionnaire tool have been used applying to a sample of 400 items.

The main results:
· There are many sources on which the respondents rely to know information about Covid 19 virus.

"Twitter" has come in the first place by (89% ), then "The state sites and pages" by (61, 3% ), followed by "The Arab news sites" (52, 8% ), then "The electronic newspapers" (29, 8% ), and finally "The Facebook" (15, 8% ).

· The respondents have diverged in evaluating the role of new media in health awareness-raising.

They have considered this role "excellent" by (69.3% ), then "good" by (25, 5% ), followed by "acceptable" (4, 5% ), and finally "very weak" by (0, 5% )
· There has been a significant correlation between the respondents' motivations to follow the healthy media campaigns on the new media and their confidence in this media.

· There has been a significant correlation between the respondents' interest in the healthy media campaigns on the new media and their motivations to follow this media.

· There has been a significant correlation between the respondents' satisfaction with the role of healthy media campaigns on the new media and their confidence of this media.

· There has been a significant correlation between the respondents' satisfaction with the role of healthy media campaigns on the new media and their evaluation of these campaigns.

Key words: Saudi audience – Healthy awareness - New Media - Corona Crisis – Covid 19