Stylistic features of Iraqi ads on social media
Other Title(s)
الميزات الأسلوبية للإعلانات العراقية على وسائل التواصل الاجتماعي
Joint Authors
Hassani, Sarra Muhammad
al-kawwaz, Siham Mohammad Hasan
Source
The Islamic College University Journal
Issue
Vol. 13, Issue 53، ج. 2 (31 Aug. 2019), pp.117-154, 38 p.
Publisher
Publication Date
2019-08-31
Country of Publication
Iraq
No. of Pages
38
Main Subjects
Topics
Abstract EN
The effect of advertisement is strong and present in our everyday lives.
It is a tool to communicate information and persuade the receiver about products, services or ideas.
Whereas it has several components, language is one of its most efficient components.
Advertising language has attracted the attention of scholars who have investigated it linguistically and stylistically in different languages.
Taking into account the lack of advertisement studies in Arabic (especially in Iraqi dialect), the concern of this paper is to scrutinize Iraqi advertisement texts from linguistic point of view.
It aims at examining the stylistic features of these ads that make them creatively catchy and memorable.
The study hypothesizes that poetic use of language plays a major role in writing an appealing advertisement, regardless of the text length.
The data for the analysis consists of commercial and non-commercial advertisements which were collected from social media, particularly on Facebook pages.
American Psychological Association (APA)
al-kawwaz, Siham Mohammad Hasan& Hassani, Sarra Muhammad. 2019. Stylistic features of Iraqi ads on social media. The Islamic College University Journal،Vol. 13, no. 53، ج. 2, pp.117-154.
https://search.emarefa.net/detail/BIM-1245317
Modern Language Association (MLA)
al-kawwaz, Siham Mohammad Hasan& Hassani, Sarra Muhammad. Stylistic features of Iraqi ads on social media. The Islamic College University Journal Vol. 13, no. 53, p. 2 (Aug. 2019), pp.117-154.
https://search.emarefa.net/detail/BIM-1245317
American Medical Association (AMA)
al-kawwaz, Siham Mohammad Hasan& Hassani, Sarra Muhammad. Stylistic features of Iraqi ads on social media. The Islamic College University Journal. 2019. Vol. 13, no. 53، ج. 2, pp.117-154.
https://search.emarefa.net/detail/BIM-1245317
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1245317