Stylistic features of Iraqi ads on social media

Abstract EN

The effect of advertisement is strong and present in our everyday lives.

It is a tool to communicate information and persuade the receiver about products, services or ideas.

Whereas it has several components, language is one of its most efficient components.

Advertising language has attracted the attention of scholars who have investigated it linguistically and stylistically in different languages.

Taking into account the lack of advertisement studies in Arabic (especially in Iraqi dialect), the concern of this paper is to scrutinize Iraqi advertisement texts from linguistic point of view.

It aims at examining the stylistic features of these ads that make them creatively catchy and memorable.

The study hypothesizes that poetic use of language plays a major role in writing an appealing advertisement, regardless of the text length.

The data for the analysis consists of commercial and non-commercial advertisements which were collected from social media, particularly on Facebook pages.