دور الأفراد العاملين في تسويق خدمة الهاتف النقال في الجزائر دراسة حالة وكالة موبيليس المدية

Abstract EN

This study aims to highlight the vital role played by individuals working in the service organization through the marketing efforts that they make in terms of service offer, pricing, delivery, and promotion, and to know this role we tried to drop that in the field side through an applied study in the agency of Mobilis Corporation for the mobile phone service In the state of Medea, and to achieve this purpose, the study community in the employees of Mobilis Medea Agency, who numbered 20 employees distributed to Mobilis Medea Agency, and we distributed 20 forms which were fully retrieved, and the questionnaire was processed after the final collection of the questionnaire forms.

In the SPSS16 program, it was concluded that working individuals are the only vital element that connects the organization with its customers, and Mobilis has been able to rely on them as an essential and effective element to have a distinctive position in the mobile phone sector.