توظيف مهارات القائم بالاتصال في وسائل الإعلام الحديثة : دراسة وصفية استقرائية

Abstract EN

This research deals with employing the skills of the communicator in modern media, as modern means of communication have formed a media with audio-visual content that is attractive and influential in society.

Modern means of communication also play an important role in shaping public opinion politically, economically and socially.

The research aims to illuminate the way for the communicator in modern media to activate his innovative skills and highlight what’s new in order to rebuild the knowledge and values of society through the useful and good product, taking into account the development of technology and the diversity of means of communication that address the individual and society as a whole.

The two researchers used the inductive descriptive approach, reviewing the skills of the communicator in modern media, and then employing their capabilities by addressing the concept of social responsibility theory for the media, individual and social approaches to communication, professional ethics and media honor charters, goal keeper for the communicator in modern media, and the study concluded with the results the following: It has become the duty of the communicator to find a visual means that is quickly understood in proportion to the needs of the community - The use of the skills of the communicator has become a fingerprint and identity that distinguishes every modern means of communication - The use of the skills of the communicator enables the professional aspect to be taken into account in employing the vision, mission and goals of the means of modern Communication - Employing the skills of the communicator has also become an effective method for many activities and types of educational, entertainment and profitable activity.