نحو نظرية إيجابية لتلفزيون الطفل بالتطبيق على قناة ماجد

Abstract EN

The researcher found during her study, briefing, and writings on children's TV that most studies, if not all of them, deal with the negative aspects of children's television content, but according to the researcher's experience with her children at home and her observations with them, she noticed that positive content almost overcame negative content.

The desire to change the negative perception of the content of children's TV programs has prompted her to choose the subject of the study entitled: (Towards a positive view of the children's television by applying on the Majid channel), which is one of the most viewed channels among children.

The study aimed to get acquainted with the Majid channel, learn about its content, study the extent of its positives and contributions, and form a positive view towards the content of children's television.

To achieve these goals, the researcher saw that the treatment of the study problem lies in answering the following questions: What programs does the Majid channel offer? What are the positive values of the content of Majid channel programs? Which values are more prevalent in programs: positive or negative? The importance of the study is due to the lack of studies that dealt with the positive aspects of child TV content, and the researcher hopes that this study will add a new brick in the field of television content studies in general, and children's television in particular, and it is framed to form a positive view towards the content of children's television and benefit from it in future studies.

The study has come out with several results.

The most important ones are: Majid satellite channel has programs of idea and content that focus on the child's knowledge side and uses animation, and sometimes real characters to provide knowledge and information to the child in the form of movies and series, the aim of which is to protect his mind, behavior, values and the development to sharpen and refine his mental and physical abilities.

Those who are in charge of the channel’s command are fully aware of children's needs and how to attract their attention and design programs with positive content accompanied by attractive movements and colors that direct the child to learn various things.

Actually, the child would not have had the opportunity to learn without watching these movies and animated cartoons on its channel.

There can be negative impact that harms children if they lack follow-up and guidance from family members, if we take into account the negatives of foreign animation on the child, sometimes they are strange to the extent that they affect the identity and minds of our children, because they are designed for other children and with a mentality other than our child’s mentality and our cultures, which teaches children some habits and morals that are far from our customs, ethics and beliefs and are not in line with the nature of our Arab societies as in the programs of Arnest and Slate and the protectors of the earth, despite the invitation to some social and cultural values such as, honesty, loyalty, and cooperation.