العلاقة و الأثر التبادلي بين الرشاقة الاستراتيجية و الذكاء التنافسي : دراسة تحليلية لآراء عينة من المديرين لشركة (Korek)‎ للاتصالات النقالة في العراق

Abstract EN

The paper aims at measuring both the relationship and reciprocal between strategic agility along with its dimensions (agility of sensing, agility of decision- making, agility of practice), on one hand and competitive intelligence along with its dimensions (market intelligence, competitor, technology intelligence), one the other hand, Korek mobile communications company in Iraq is used as the field of the study.

Questionnaire has been used as a tool for collecting data to achieve the aims of the paper.

There are (43) forms distributed to the managers at the company's headquarters, and all the forms distributed to the managers at the company's headquarters, and all the forms retrieved have been found valid for statistical analysis.

In this context, the analysis adopts a number of statistical methods (like correlation coefficient, simple linear regression coefficient).

The study concludes that there is correlation relationship with significant statistical significance between strategic agility and competitive intelligence, and the presence of a positive reciprocal effect with significant statistical significance between strategic agility and competitive intelligence.

Finally, a set of recommendations based on the given conclusions has been suggested.

One of these recommendation is the focus on the sustainability of strengthening the relationship between strategic agility and competitive intelligence due to the importance of such sustainability and the positive reflection on the organization's performance as well as enhancing the mutual effect between strategic agility and competitive intelligence via focusing on achieving compatibility and compatibility between the sub-dimensions of the two variables.