أثر نظام المعلومات التسويقية على الإبداع التكنولوجي : دراسة حالة مؤسسة (كوندور)‎-برج بوعريريج

Abstract EN

This article analyzed the effect of the marketing information system on technological innovation by studying the effect of this system on the types of technological innovation represented in product creativity and the creativity of the production process in one of the Algerian economic institutions represented by the Condor Foundation for the production of electronic and home appliances in the wilaya of Bordj Bou Arreridj.This study relied on distributing 60 questionnaires to a sample of the institution’s workers in the upper and middle management to collect information, test hypotheses and answer the problem of this study, as 38 questionnaires were valid for statistical analysis using the SPSS program.

It was concluded that the Condor Foundation is interested in implementing the system.

Marketing information In addition, the results showed the existence of a statistically significant impact relationship at the level of significance of 0.05 for this system on technological innovation of all kinds.