واقع استخدام مواقع التواصل الاجتماعي في المؤسسة الفندقية في الجزائر : دراسة عينة من زبائن الفنادق

Abstract EN

This study aims to identify the reality of social media use in hotel establishments in Algeria, given that they have a great influence in shaping the attitudes and opinions of the public.

The study found that using these sites as a tool of communication between the hotel establishment and the customers could lead to positive results in terms of promoting them, what necessitates the hotel establishments in Algeria to adopt more these sites as an effective tool for promoting them and developing their business.