The impact of social media on external fundraising : case study on nonprofit organizations in Gaza Strip

Other Title(s)

تأثير وسائل التواصل الاجتماعي على جمع التبرعات الخارجية دراسة حالة على المنظمات غير الربحية في قطاع غزة

Joint Authors

al-Sufi, Ashraf Sulayman
Mubarak, Adham Akram

Source

El-Acil Review For Economic and Administrative Research

Issue

Vol. 5, Issue 1 (30 Jun. 2021), pp.465-475, 11 p.

Publisher

Abbas Laghrour University Faculty of Economics commercial and Management Sciences

Publication Date

2021-06-30

Country of Publication

Algeria

No. of Pages

11

Main Topic

Media and Communication

Topics

Abstract EN

The purpose of this research is to identify the social media and its impacts on External Fundraising .The analytical/descriptive approach has been used.

The data gathered from different resources including the questionnaire.

The population of the study were fundraisers and project coordinators at nonprofit organizations in the Gaza strip .The sample was comprehensive sample of the 114 fundraisers and project coordinators.

Questionnaires were distributed to the sample of 114 employees and 98 of them were retrieved.

The study concluded that: There is significant positive effect of the variables; Organization Website and Facebook Profile on fundraising in nonprofit organizations in the Gaza strip.

There is insignificant effect of the variables; Size of Organization Network, YouTube Channel and Twitter Profile on fundraising in nonprofit organizations in the Gaza strip.

Abstract FRE

Le but de cette recherche est d'identifier les médias sociaux et leurs impacts sur la collecte de fonds externes.

L'approche analytique / descriptive a été utilisée.

Les données recueillies à partir de différentes ressources, y compris le questionnaire.

La population de l'étude était constituée de collecteurs de fonds et de coordinateurs de projet dans des organisations à but non lucratif de la bande de Gaza.

L'échantillon était un échantillon complet des 114 collecteurs de fonds et coordinateurs de projet.

Des questionnaires ont été distribués à l'échantillon de 114 employés et 98 d'entre eux ont été récupérés.

L'étude a conclu que: il y a un effet positif significatif des variables; Site Web de l'organisation et profil Facebook sur la collecte de fonds dans les organisations à but non lucratif de la bande de Gaza.

Il y a un effet insignifiant des variables; Taille du réseau d'organisation, de la chaîne YouTube et du profil Twitter sur la collecte de fonds dans les organisations à but non lucratif de la bande de Gaza.

American Psychological Association (APA)

al-Sufi, Ashraf Sulayman& Mubarak, Adham Akram. 2021. The impact of social media on external fundraising : case study on nonprofit organizations in Gaza Strip. El-Acil Review For Economic and Administrative Research،Vol. 5, no. 1, pp.465-475.
https://search.emarefa.net/detail/BIM-1247717

Modern Language Association (MLA)

al-Sufi, Ashraf Sulayman& Mubarak, Adham Akram. The impact of social media on external fundraising : case study on nonprofit organizations in Gaza Strip. El-Acil Review For Economic and Administrative Research Vol. 5, no. 1 (Jun. 2021), pp.465-475.
https://search.emarefa.net/detail/BIM-1247717

American Medical Association (AMA)

al-Sufi, Ashraf Sulayman& Mubarak, Adham Akram. The impact of social media on external fundraising : case study on nonprofit organizations in Gaza Strip. El-Acil Review For Economic and Administrative Research. 2021. Vol. 5, no. 1, pp.465-475.
https://search.emarefa.net/detail/BIM-1247717

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 474-475

Record ID

BIM-1247717