The determinants of social construction in the marketing of the tourism phenomenon in society : a survey study of the opinions of a sample of tour operators

Abstract EN

The research aims to study social construction by defining its social coordination and explaining its role and contribution in marketing the tourism phenomenon in societyIn order to reach this, a questionnaire was designed and approved to collect data that included two main parts, the first related to social construction that includes (13) paragraphs, and the second relates to marketing the tourism phenomenon that includes (12) paragraphs.

Baghdad, and after processing and analyzing that data with various statistical tools and methods within the program (spss)The research reached several results, the most important of which is that social coordination plays an important role and impact, but in a relative manner in its contribution to socializing the tourism phenomenon socially.

Tourist phenomenon.