The role of interactivity in infographic design in raising the awareness against coronavirus

Abstract EN

Interactivity with digital content is one of the most important developments nowadays, which makes the recipient an effective and influential member in the communication process.

The digital content varies between websites and interactive applications, including visual elements like infographic, which is a Simplified illustrations relies on icons, imagery and minimal text to explain information in a briefly visual way, and it has appeared as a form of visual communication in raising awareness against the dangers of Coronavirus, It was observed that these designs didn’t follow the proper design criteria and don’t have any interactivity, which may lead the recipient abandon getting beneficial from its content, This paper aimed to study the proper design criteria of infographic design and the role of interactivity in its design to enhance awareness against the dangers of Coronavirus, The paper followed the descriptive and analytical approaches to analyze infographic samples, and then applied approach by designing an interactive infographic and measuring the extent of its impact on the recipient in raising the awareness against the dangers of the Coronavirus, The results of the paper revelaed that following the proper design criteria in designing infographic helps to grab the recipient's attention, which increases its effectiveness, and adding an interactivity in infographic design contributes to create a new interactive experience that helps raising the awareness about the dangers of Coronavirus and ways to limit its spread.