A structural model of the impact of brand experience on brand loyalty through customer satisfaction
Other Title(s)
نموذج هيكلي لأثر تجربة العلامة التجارية على الولاء للعلامة التجارية بوساطة رضا الزبون
Source
International Journal of Economic Performance
Issue
Vol. 4, Issue 1 (30 Jun. 2021), pp.292-307, 16 p.
Publisher
Publication Date
2021-06-30
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Topics
Abstract EN
the purpose of this paper is to investigate the relationship between brand experience and brand loyalty, and the effect of customer satisfaction as a mediator.
The proposed research model is analyzed using a survey of 231 customers of the Algerian service brand Mobilis.
The results indicate that brand experience has an indirect effect on brand loyalty through customer satisfaction who mediates the relationship between the two variables.
American Psychological Association (APA)
Narimane, Gouacem& lahcen, Ata Allah. 2021. A structural model of the impact of brand experience on brand loyalty through customer satisfaction. International Journal of Economic Performance،Vol. 4, no. 1, pp.292-307.
https://search.emarefa.net/detail/BIM-1248570
Modern Language Association (MLA)
Narimane, Gouacem& lahcen, Ata Allah. A structural model of the impact of brand experience on brand loyalty through customer satisfaction. International Journal of Economic Performance Vol. 4, no. 1 (2021), pp.292-307.
https://search.emarefa.net/detail/BIM-1248570
American Medical Association (AMA)
Narimane, Gouacem& lahcen, Ata Allah. A structural model of the impact of brand experience on brand loyalty through customer satisfaction. International Journal of Economic Performance. 2021. Vol. 4, no. 1, pp.292-307.
https://search.emarefa.net/detail/BIM-1248570
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 306
Record ID
BIM-1248570
