قراءة النص الكرافيكي وفق تصورات البنيوية و التفكيك

Abstract EN

There is no doubt that both "Benoit and disassembly" after them two approaches to criticism, for example, an important detail in the various literary and artistic criticisms, each starting according to his own starting points in reading the literary text in literary studies, and visual text in the fields of the arts on the difference, (The graphic text) on the influence of ideologies, since the text for it (the graphic text) is closed and final, and its interpretation is also closed and final, as well as that the power of the text (graphic text) , And that it adopts a fixed standard (Text of the text).

As for the disassembly, it stands opposite to what came from the Benoit, as we see it going to the counting of power not to the text (the text of the graphic), but to the reader, and that it came to be skeptical of all references.

The author is literary and artist technically dies in his shadow, And the consistency of the center of the text, but on the contrary, the text of the doctrine and inclined to dissonance and disassembly.

He further pointed out that the text (the graphic text) was open and interpreted according to the reader and not to its originator.

Therefore, the current research problem is the following question: "What are the theories adopted by structuralism and disassembly in reading the text ?" The second chapter was devoted to the theoretical framework, which went through the following axes: (graphic text meaning and concept), (structural and deconstruction in the graphic design), (reading the graphic text) According to perceptions Structural and disassembly), and then the researcher draws the most important indicators that emerged from the theoretical framework.

As well as the presentation of previous studies.

As for the third chapter, the researcher dealt with the procedures that he carried out, then the analysis.

The researcher analyzed (2) models according to axes derived from the indicators produced by the theoretical framework, which were the following axes (The formal structure of the graphic text, the meaning of the graphic text, Mechanism of reading the text.

The most important results are : 1- Reading is a process of taking and giving, i.e., taking from the text and giving it to the reader's cultural inventory, where the two absent and identical texts interact for the production of a new text.

2- Cartographic reading is a mechanism by which multiple meanings can be revealed in the completed graphic texts.