A Pragma-discoursal study of stereotypes in selected English commercial advertisements \

Abstract EN

-The current study deals with an investigation of stereotypes in terms of pragmatics and discourse analysis especially in English advertisements.

This study aims at showing some linguistic features of the English commercial advertisements regarding some issues in pragmatics as well as discourse analysis.

The current analysis is restricted to those adverts that contain gender serotypes in some sorts of advertisements.

The data collection is primarily based on those written texts in the adverts that mostly contain generalized sentences of stereotypes.

Seven sentences are picked up for analytical part.

Each sentence will be examined in two axes: pragmatics and discourse analysis