A Pragma-discoursal study of stereotypes in selected English commercial advertisements \
Author
Source
Journal of the Iraqia University
Issue
Vol. 21, Issue 45، ج. 2 (31 Dec. 2019), pp.438-445, 8 p.
Publisher
al-Iraqia University Islamic Researches and Studies Center
Publication Date
2019-12-31
Country of Publication
Iraq
No. of Pages
8
Main Subjects
Abstract EN
-The current study deals with an investigation of stereotypes in terms of pragmatics and discourse analysis especially in English advertisements.
This study aims at showing some linguistic features of the English commercial advertisements regarding some issues in pragmatics as well as discourse analysis.
The current analysis is restricted to those adverts that contain gender serotypes in some sorts of advertisements.
The data collection is primarily based on those written texts in the adverts that mostly contain generalized sentences of stereotypes.
Seven sentences are picked up for analytical part.
Each sentence will be examined in two axes: pragmatics and discourse analysis
American Psychological Association (APA)
Husayn, Umar Ali. 2019. A Pragma-discoursal study of stereotypes in selected English commercial advertisements \. Journal of the Iraqia University،Vol. 21, no. 45، ج. 2, pp.438-445.
https://search.emarefa.net/detail/BIM-1249195
Modern Language Association (MLA)
Husayn, Umar Ali. A Pragma-discoursal study of stereotypes in selected English commercial advertisements \. Journal of the Iraqia University Vol. 21, no. 45, ج. 2 (2019), pp.438-445.
https://search.emarefa.net/detail/BIM-1249195
American Medical Association (AMA)
Husayn, Umar Ali. A Pragma-discoursal study of stereotypes in selected English commercial advertisements \. Journal of the Iraqia University. 2019. Vol. 21, no. 45، ج. 2, pp.438-445.
https://search.emarefa.net/detail/BIM-1249195
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1249195