إستراتجية المحيط الأزرق : الأدوات التحليلية و أطر العمل لإبتكار القيمة و خلق أسواقا جديدة : دراسة حالة بعض الشركات العالمية

Abstract EN

: A blue ocean is created by introducing value innovation that helps societies to answer the question « how to get rid of competitors and to stop playing by their rules? ».

The purpose of this study is to understand the blue ocean strategy applied by South west Airlines, Curves, Polo Ralph lauren, Appel and DDA societies that helped them to create a new market space and to build a successful business model by using a special analytical tools and frameworks and following a certain path and designing a special strategy canvas.