دور التسويق الالكتروني للخدمة الصحية في كسب رضا المريض : دراسة حالة : العيادة الطبية لجراحة الأسنان عيسوق زياد-تبسة

Abstract EN

This study aims to examine the impact of the e-marketing of the health service for patient satisfaction.

And in order to test that, a comprehensive survey was conducted using a questionnaire.

The questionnaire forms are distributed to 50 patients who visit the medical clinic for dental surgery Issouq Ziyad in Tebessa city, and 47 forms were retrieved for the statistical analysis by a SPSS V23 program.

The results of this research showed that there is statistically significant effect of the e-marketing of the health service on patient satisfaction in this clinic, The correlation coefficient between the variables reached 74.

3% which refers to the existence of a strong direct link.

The patient satisfaction for the health service is due mainly to the e-marketing factors that are introduced by the medical clinic under investigation with a rate of 55.

20 % among the overall factors.

Concerning the other percentage, it is represented by other variables that are not included in this study.

Therefore, this research recommends that e-marketing of the health service should be considered as the most important tool for gaining patient satisfaction.